Our Team

Ray Jacobs

Born in North West London, Ray has vast experience in sales, lettings and management gained in over 25 years as an estate agent in the NW6 and NW2 areas of London. He provides a unique and personal estate agency service finely tuned to client requirements. Ray prides himself on delivering a premium customer service, which is reflected in testimonial after testimonial from appreciative clients. Outside the office, he can be found on the squash court and has run two London marathons, raising over £10,000 for charities. He is a big fan of The West Wing and Brothers & Sisters and has read all of Stephen King’s novels.



Davian has many years of experience as an estate agent. In the mid-1990s, he was one of the first agents in the area to sell a property priced in the millions. Rather than price, it is Davian’s expertise, client service, helpfulness and honesty that have made him such a sought after agent in NW6 and NW2. He lives in Mill Hill with his wife and young son. A keen cook and entertainer – Sunday roasts and barbecues are favourites – Davian also loves tending his garden. He plays squash and, during the summer months, can be seen roller-skating through the streets of London with groups like LondonSkate.


Matt, who supports Davian in Sales, was brought up in North London and has been interested in property for many years. At Chelsea Square, he spends a lot of time on the phone and loves keeping in touch with clients, letting them know when new properties matching their needs come onto the market. Off duty, Matt is a sports fan (football, boxing and American football) and does self-defence training. He is also very sociable and enjoys going out for drinks with friends.

Mario Demetriou

Born locally, with a Cypriot background, Mario has over 15 years experience in lettings and management within NW2 and NW6. A keen family man Mario lives in Arkley with his wife and young family who keep him busy when he’s not working. Mario can often be seen at the local swimming pool with his children or at museums, aquariums and parks. Mario also loves entertaining and during the summer can be found hosting barbecues for his family and friends.

Reena Parmar

Reena has lived in Wembley all her life and is very close to her fun loving family – her parents, both born in Africa, are of Indian descent. She is very pro-active and ambitious and likes a challenge. Indeed, she already has many strings to her bow: Prior to her involvement in the property industry, Reena worked in retail, including a stint at Selfridges. She has an LLB Law degree and a LLM Masters of Law. She loves doing Hair and Make-up and has a Professional Qualification in Cosmetic Make-up. An avid film buff, she enjoys socialising with friends and family, which is not surprising as she has a very bubbly and approachable personality with an easy laugh, whether in the office or out-and-about. As an estate agent, Reena believes in being honest and straightforward. She strives to build a rapport with clients, making them feel comfortable, going above and beyond the call of duty to fulfill their needs and ensure that they are more than satisfied with her services.


Amy has been following news and trends related to London property, both online and in the newspapers since the age of 15. Amy, who brings a wealth of her own experience to our Lettings team, lives with her family in Kenton. Outside of work, she takes singing lessons and enjoys going to the cinema with friends.


Rebecca came to Chelsea Square on an apprenticeship through the training programme called Positive Outcomes. Just out of College and never having worked before, she did not know what to expect but she soon discovered what a congenial, caring, hardworking and fun bunch we are to work with. Rebecca settled in, learned the ropes, did odd jobs around the office and in no time made herself totally indispensable. Today Rebecca prepares tenancy agreements, collects security deposits and admin fees, arranges for cleaning of properties before and after tenants move in and out. In short, Rebecca keeps the administration side of Chelsea Square Lettings running smoothly and seamlessly.


Ben has estate agency and building works in his genes. His father is a builder and his mother owns an estate agency in West Hampstead, where he helped out each summer from the age of 14. He originally studied English literature at university but, after a short stint as a journalist in Belfast and travel in the USA he returned to London and was soon drawn to surveying. Ben completed a Master’s degree (with honours) in building surveying, working for Chelsea Square as a trainee surveyor in 2007/8 and more recently as a building control surveyor. He is currently working towards becoming an RICS fully chartered surveyor. Today Ben is Project Manager for Chelsea Square’s Design & Build and Maintenance teams. He lives in Hampstead and recently became a father for the first time.  Ben loves reading, cooking, football and kick-boxing.


Alan, who grew up in North London, has been interested in property since childhood, influenced by his grandparents, who owned a number of properties. In his Master’s degree course in Urban Studies and Planning, Alan learned about the processes of revitalising residential communities, redirecting transportation to ease congestion, protecting conservation areas and saving buildings of historic interest. Outside the office, Alan is a football fanatic. He supports Tottenham Hotspurs and his own local team won the Camden Football League last year. He is also into health and fitness.